Sketches!

I came up with two ideas for the re-design of the nivea ad.

First one is:

A billboard with hair! Well not real hair, probably synthetic! But it does look real when placed upon the billboard.

The good: It is certainly an attention grabber! People would be able to see the difference after using Nivea products. If you were driving on a highway and saw this ad it would definitely stick in your mind.

The bad: It wouldn't last too long because of the weather conditions and it might disgust some people.

The second one is:

Its another billboard but this time with a monkey! When we think of "uncivilized" we picture a monkey in our minds or some cave man looking dude. In this picture its a monkey dressed up as a gentleman. It shows how nivea can "re-civilize".

The Good: Another attention grabber! It would also put a smile on the face of whoever looking at it! it also gets the message across pretty well

The Bad: People may not think it is for a haircare product..


-Komal Puri