Despite the idea of having street art as part of promoting Nivea's advertisement, "Re-Civilize Yourself", there are disadvantages that might occur during the process/execution of it based on some of the points that I have listed below:
- Vandalism
Believe it or not (Though it isn't surprising to say at the least), there are a certain group/majority of people who disapprove with the idea of street art because it does not appeal to them in any way. While I did some of the research, I had stumbled upon a blog entry which is 'Just How Angry are Street Art Haters?' by Hrag Vartanian [Hrag Vartanian (2010) Just How Angry are Street Art Haters? [online] 13th January 2010. Available at: <http://hragvartanian.com/2010/01/13/angry-street-art-hater/> Accessed [7th November 2012] :
Instead, they would think that it is a form of vandalising government/private property, and take immediate action on removing the "eyesore" as well as the "perpetrator". The "perpetrator", in this case, would feel displeasure; not appreciating the fact that their "works of art" had been removed, and put to blame for committing vandalism.
With permission, street art can be considered as public art which is acceptable towards society. However, there are some street artists who paint without permission,(eg. Banksy, Shepard Fairey) and managed to invoke interests of people with its clever use of conveying a message, as well as having themselves being glorified as legitimate and socially conscious artists. [Kate Nicholson (2010) What is Street Art? Vandalism, graffiti or public art- Part I [online]. 21st January 2010. Available at:<http://artradarjournal.com/2010/01/21/what-is-street-art-vandalism-graffiti-or-public-art-part-i/> [Accessed 7th November 2012]
- Seeking approval
One has to understand that in order for a he/she to be allowed to do whatever they want, they would first have to seek for approval by going through a series of agreements with terms of use. Thus, if we try to re-advertise Nivea's product with 3D street art, we would have to ask consent from the authorities concerned to give permit for promoting the advertisement using this method.
- Time and Money
Indeed, both time and money are one of the issues that become a part of that disadvantage. As I had mentioned before, undergoing the process itself to gain approval from the government is already time consuming itself, and the probability for the project to be completed might take weeks-no, months; which would take longer in comparison to a normal billboard poster.
On the other hand, using street art for advertising would also require a large sum of money as well, considering the amount of street artists/workers that one has to hire, as well in covering the cost of the equipments that they would need (eg. stencils, pencil, painting materials) for them to finish the final product.
Conclusion:
Although there are risks where there would be a likelihood that the idea may be rejected and would require various methods of convincing, or undergoing a long process (which might probably take weeks) before it can be approved, it is not impossible if one has the determination of managing its success.
If the idea of using street art was planned perfectly with the improvisation of ideas and solutions for solving the issues that would occur, then it wouldn't pose much of a big problem if the product was advertised as such with prior approval since it is mainly for commercial purposes.
All in all, I find it very useful for one to research about disadvantages of certain things around us in order to avoid those mistakes and prevent them from happening. Even though street art might have it's disadvantages at one point, this does not mean that a person is being unrealistic. With proper amount of thought and consideration, it might turn out to be a promising success one day.
Art or Vandalism (2008) VPM Marketing and Media, Inc. Available at: <http://adland.tv/ooh/cfrb-1010-gets-people-talking-panhandlers-fly-posters-bike-posters-art-or-vandalism-guerrilla-ca> [Accessed 7th November 2012]
I like turtles
ReplyDeletei love turltkes.
ReplyDeletedolphins are yommy
ReplyDelete